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5 billion names — at the click of a mouse

…and Genealogy at the New York Public Library said in a statement. "Researchers previously had to work thousands of reels of microfilm in order to find a specific person or family they wanted to learn about."

With an estimated 73 percent of the population actively researching or showing interest in family history, according to the company, genealogy is one of the fastest-growing online industries.

Ancestry.com says it makes family-history research simple by showing customers resources that help complete family records.

On the site, the company points its customers -- the firm says it has more than 725,000 paid subscribers -- to an array of archives, including photographs and birth, marriage, death, military and immigration records.

"It's a powerful mission and much is yet to be done," said Tim Sullivan, chief executive officer of Ancestry.com. "You can't do this kind of research on your own."

Since 1997, the Web site has aimed to make genealogy research faster.

Sullivan said it is among the world's largest collection of historical records.

In 1790, under the direction of then- U.S. Secretary of State Thomas Jefferson, the first U.S. Census took place. Census enumerators went door-to-door to take the census information that can now be accessed online.

Original documents were handwritten, and the National Archive and Record Administration put the paper on microfilm.

Ancestry.com digitized the documents to make them available to view from a personal computer -- a task that took a combined 6.6 million hours of labor.

According to the company's analysts, it would take an estimated 3,144 years for one person to replicate the U.S. Census collection.

If printed pages of the documents were placed end-to-end, the company says, the paper would run

the distance…

…study by the Consumer Electronics Association. But if that's not in the cards, many will settle for their second choice - a super-slim, flat-panel, high-definition-ready TV .

It helps that panel prices have been going through the floor. A 42-inch, good-quality HD plasma complete with high-def tuner can be had for as little as $1,500 today as a Black Friday special - that's for the Philips-Magnavox 42MF230A , which normally sells for about $1,900 .

A lower-resolution, enhanced-definition 42-inch plasma screen from Maxent (a brand of Sampo) will be hitting the skids at $999.99 .

Picky viewers should consider spending more, though, to get high-definition HDMI inputs, better speakers and - oh, yeah - a superior display that makes the best of standard-definition content as well as HD shows.

Smile for the birdie

Digital still cameras are another category where less buys more this year, like the $199 list (with discounts available) Nikon Coolpix 4600 . It's a compact with a serious 3x lens, a 1.8-inch LCD viewfinder, red-eye correction and four-megapixel imager - sufficient pixel power to produce a sharp, 8-by-10-inch print.

Price "bump ups" earn a sturdier metal body, a larger 2-inch or 2.5-inch LCD display and higher pixel count, important when cropping.

Panasonic's $600 list DMC-LX1 is a landmark -…

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